A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that arenҴ doing it. I do understand though. This type of content analysis isnҴ easy. Itҳ not something youThe post 3 Ways to Map Content to The Buyer Journey appeared first on Marketing Insider Group