Why is social proof important to your business? Imagine living in a place you are instantly famous. Where no one knows who you are, but in just few seconds everyone will be talking about you and praising you for your work or skills. It's all happening online every day. You just need to know how it works and what kind of tools to use. We'll be talking about the main benefit, or social media marketing as it is commonly known. Social media has quickly become an integral part web marketing strategies. Let's face the facts: Most people spend hours online each day, checking out new posts on their favorite social media networks like Facebook, Twitter, Instagram, and many others. As you can see, it's quite difficult to cope without social media when trying to build a successful business these days. Social proof should be mentioned when talking about social media. I'm sure you've heard about this phrase many times and probably tried using it in your own posts to make them seem more trustworthy for your readers. So, why does social proof work so well. Recent research suggests that people will trust statements or products that others have trusted up to 80%. By sharing or liking your post on Facebook, you gain instant trust. They will soon share or like your post. Social proof can also be used as a form of advertising. It's more effective than traditional forms of marketing because people naturally gravitate to social media, where all information is provided by people they know. You need social proof to help your business grow online. Let's examine some examples that demonstrate how social proof works.