Why is social proof important to your business? Imagine a place where you can become famous instantly. Where no one knows who you are, but in just few seconds everyone will be talking about you and praising you for your work or skills. This is happening all day long on the Internet. It is easy to understand how it works and which tools you can use. We will be focusing on the main benefit which should be clear to all retailers - social media management or SMM, as it is sometimes called. Social media has become a crucial part of modern web marketing strategies. Let's face reality: people spend hours on the internet every day. That includes checking new posts from their favorite social networks, such as Facebook, Twitter, Instagram. It's not easy to manage without social media in order to build a business that is successful, as you can see. Social proof is a key aspect of social media marketing. I'm sure you've heard about this phrase many times and probably tried using it in your own posts to make them seem more trustworthy for your readers. Social proof is a powerful tool for proving your worth. Recent research indicates that people trust products or statements that have been trusted in the past by up to 88% of others. You can instantly gain their trust by sharing your post on Facebook and they will soon like it or share it. Social proof is also a type of advertisement. However, it's much more effective than traditional forms because people are naturally attracted to social media where all the information comes from other people they know. You need social proof to help your business grow online. Let's check out some examples of how social evidence works in practice.