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Why is social proof important for your business? Imagine you are able to instantly become famous. It's possible to be anonymous and everyone will instantly know you. It's all happening online every day. All you need is to be familiar with how it works, and what tools to use. We're going to discuss the main benefit, which should make sense for every retailer - social marketing or SMM as some people refer to it. Social media is rapidly becoming an important part of web-marketing strategies. Let's face the facts: Most people spend hours online each day, checking out new posts on their favorite social media networks like Facebook, Twitter, Instagram, and many others. You can see that it is difficult to operate without social media to help you build a profitable business. When talking about social media marketing, one of the most important aspects that should be mentioned is social proof. I'm certain you've heard of this phrase many times. Perhaps you even tried to use it in your own posts, making them more trustable for your readers. Social proof is a powerful tool for proving your worth. Recent research indicates that people trust products or statements that have been trusted in the past by up to 88% of others. If someone likes or shares your Facebook post, it instantly earns their trust. Soon they will also like or share your post. Social proof is also a type of advertisement. Social media is much more effective than traditional forms. This is because people naturally find social media appealing, as they can access all the information from others. If you want your company to grow online, social proof is crucial. Let's look at some examples to show you how social proof works in practice.