Investing in high-quality, professionally-taken headshot photography is an absolute necessity for your personal brand. It brings out your very best, the way you want potential clients to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nowhere near as good as you do in person…and certainly not your best. A professional photographer that is trained in headshots knows how to position you, how to select a suitable backdrop and let's not forget how to use exceptional lighting to get the best shot possible.