Investing in top-quality, professional headshot photography is a key component for your personal branding strategy. It shows you at your very best, the way you want prospective clients to see you. Many individuals are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nowhere near as good as you do in person…and definitely not your best. A professional photographer that is trained in headshots knows how to position you, how to choose the best backdrop and last but not least, how to use exceptional lighting to get the best shot possible.