Investing in top-quality, professional headshot photography is a key ingredient of your personal brand. It shows you at your very best, the way you want potential clients to see you. Many people are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nothing like you do in person…and definitely not your best. A professional photographer that specializes in headshots knows how to position you, how to choose the best backdrop and let's not forget how to use just the right amount of lighting to get the best picture possible.