Investing in top-quality, professionally-taken headshot photography is a key ingredient of your personal branding strategy. It shows you at your very best, the way you want potential agents to see you. Many of us are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nowhere near as good as you do in person…and certainly not your best. A professional photographer that is trained in headshots knows how to place you, how to choose the best backdrop and let's not forget how to use exceptional lighting to get the best picture possible.