Investing in high-quality, professionally-taken headshot photography is a key component for your personal branding efforts. It shows you at your very best, the way you want potential clients to see you. Many individuals are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nowhere near as good as you do in person…and certainly not your best. A protographer that is trained in headshots knows how to position you, how to choose a suitable backdrop and let's not forget how to use exceptional lighting to get the best headshot possible.