Investing in high-quality, professional headshot photography is a key ingredient of your personal branding strategy. It brings out your very best, the way you want prospective employers to see you. Many people are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nothing like you do in person…and definitely not your best. A protographer that specializes in headshots knows how to position you, how to choose the best backdrop and last but not least, how to use optimal lighting to get the best headshot possible.