Investing in high-quality, professional headshot photography is a key component for your personal branding strategy. It shows you at your very best, the way you want potential clients to see you. Many people are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look much different than you do in person…and certainly not your best. A professional photographer that is trained in headshots knows how to position you, how to choose a suitable backdrop and most importantly, how to use exceptional lighting to get the best picture possible.