Investing in high-quality, professional headshot photography is a key ingredient of your personal branding efforts. It shows you at your very best, the way you want prospective agents to see you. Many people are not naturally photogenic. As a result, amateur photography can actually end up doing more harm than good by making you look nothing like you do in person…and certainly not your best. A protographer that specializes in headshots knows how to position you, how to choose a suitable backdrop and most importantly, how to use just the right amount of lighting to get the best shot possible.