SEO criteria are constantly evolving, and it can be difficult to stay up with the most recent advances. However, if you want your Google rankings to rise from the bottom to the top. You must be aware of what is going on. Well-optimized sites gain visitors over time, which equals more leads and revenue. Without SEO, searchers will not be able to reach your site, and all of your efforts will be in vain. In this article, we’ll address the question “What is SEO?” And offer the critical SEO ranking factors you’ll need to dominate search results. By the end of this post, you’ll have a well-optimized site that generates more revenue for you.