Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. I spend the bulk of my time online surfing rather than seeking a specific product or service As do many other consumers. As I move from one Google search to the next and into rabbit holes of online shopping and news sites, they have numerous browsers open. When you think about it, most internet searchers behave in this manner, which is why display advertising is so essential. You can put your business in front of customers where they spend the bulk of their time online by using display advertisements. Everything you need to know about display advertising is covered in this post.