Many people are curious about how the major search engines rank websites to identify which ones are the best for keyword searches. This is especially challenging for those who are just getting started in online marketing. The answer to how to enhance a website ranking using search engine optimization (SEO) approaches is not always clear. However, some known criteria have been shown to have a major influence on website ranking. Among the most important aspects that improve search engine optimization and influence. The position of websites in major search engines is a website’s content, architecture, and link popularity. Even as search engine technologies progress, these have remained critical factors in search engine optimization and determining which websites are most suited for keyword searches.