Company activations, according to HubSpot, are one-time, in-person events, experiences, and encounters that help a brand and its target audience form enduring emotional bonds. A brand activation will bring your brand to life, attract new audiences, and change the way your current audience sees you. And, with the appropriate strategy, brand activations can be extremely powerful – after attending an activation, 98 percent of customers are more likely to purchase a company’s products.