In the sphere of the elite, few brands are as iconic as Elie Saab. Elie Saab is a luxury fashion house that has been in operation for over three decades and is currently under the management of Elie Saab Jr., who was appointed the CEO in 2019. As the heir to the company, Elie Saab Jr. is now focusing on the internationalization, sustainability, and digital transformation of the brand without losing the essence of the family business. His leadership style is progressive, and he can balance the traditional and the contemporary, thus making the brand relevant in the luxury sector.