Pixel Scout Review Facebook marketing - Facebook is the most preferred social media worldwide. Considering April 2019, with 2.32 billion month-to-month active individuals. Based on that number, Facebook can end up being a trusted marketing device since it's possible to get to people and also extra so as a result of the Facebook Pixel. Facebook Pixel is a technique for Facebook to track just how people involve with your internet site so that you can utilize that information to better target your advertisements by establishing tailored audiences.