Social media marketing is the process of developing and implementing a creative plan with a specific business goal in mind. Currently, 97 percent of marketers use social media, and 90 percent believe that social media marketing has boosted their ROI. A marketer may use social media to reach out to prospects in a more personalized way. It is simple to retarget your potential consumers using social media. Regardless of the sort of prospective consumers you have, they may easily found on social media sites.