When Instagram Stories initially debuted a few years ago, I didn’t think much of them. Why would people be interested in content that is only available for 24 hours? And why would brands want to construct them, If they were only going to be around for a short time? I was mistaken. Stories have become one of the most popular social media features. Spreading from Instagram to Facebook, and now even YouTube. Social Media Stories are undeniably changing the face of social media, and when handled correctly.