Websites should be chock-full of outstanding, relevant information, eye-catching headers and graphics, and consumer-business interaction. However, without a proper website page layout, any use of the website is questionable. The Importance of a Good Layout When it comes to the success of a website, the layout of the page is the most essential part of the site. To contribute to a useful webpage layout, the website must be clean and have an easy-to-follow navigation system.