The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their search for products and services online? It doesn't matter if you are selling digital or physical products. The importance of digital marketing is not something reserved for digital business owners. Even if you are selling physical products, going where your potential customers spend plenty of time is really a no-brainer. Previously, the positioning of a small business in a densely populated area used to be a big competitive advantage. Now the story is different. Without an effective digital marketing strategy, you might continue to lag in your competition for new clients, sales, and market share growth.