The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their search for products and services online? It doesn't matter whether you are selling digital or physical products. The significance of digital marketing is not a thing reserved for digital business owners. Even when you are selling physical products, going where your potential customers spend plenty of time is a no-brainer. In the past, the location of a business in a densely populated area used to be a large competitive advantage. Now the story is different. Without a powerful digital marketing strategy, you may continue to lag in your competitors for clients, sales, and market share growth.