The Importance of Digital Marketing Agency Have you any idea that around 87% of buyers now start their seek out products and services online? It doesn't matter if you are selling digital or physical products. The significance of digital marketing is not at all something reserved for digital business owners. Even if you are selling physical products, going where your potential customers spend lots of time is just a no-brainer. In the past, the location of a small business in a densely populated area was once a huge competitive advantage. Now the story is different. Without an effective digital marketing strategy, you may continue steadily to lag in your competitors for clients, sales, and market share growth.