The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their seek out products and services online? It doesn't matter if you are selling digital or physical products. The significance of digital marketing is not something reserved for digital business owners. Even if you are selling physical products, going where your potential customers spend plenty of time is a no-brainer. In the past, the location of a small business in a densely populated area was previously a huge competitive advantage. Now the story is different. Without a highly effective digital marketing strategy, you could continue to lag in your competitors for new clients, sales, and market share growth.