The Importance of Digital Marketing Agency Are you aware that around 87% of buyers now start their search for products and services online? It doesn't matter if you are selling digital or physical products. The importance of digital marketing is not at all something reserved for digital business owners. Even if you are selling physical products, going where your potential customers spend lots of time is a no-brainer. Previously, the location of a company in a densely populated area used to be a big competitive advantage. Now the story is different. Without a highly effective digital marketing strategy, you may continue steadily to lag in the competition for clients, sales, and market share growth.