In 2015, India had a total of 277.4 million internet users. In 2018, this statistic is anticipated to rise to 411.1 million internet users. The majority of these new Internet users are spread throughout a variety of cities and villages, primarily using phones and some using other devices. The traditional reach that was mostly available through radio, television, and print now has a strong rival in digital platforms. The sophistication in digital reach, on the other hand, is that you can pay for performance.