Every SEO company is different, but all worthwhile ones have the same goal: to help your business thrive. At the end of the day, an SEO company’s goal is to work with you to generate leads, phone calls, shop visits, transactions, and other forms of traffic through search. Partnering with an SEO company implies engaging with a company whose objective is to increase your visibility in search engines. Much as you would employ an accountant to assist simplify and improve your books or a cleaning company to clear up the office each week.