Ad campaigns are a collection of advertising that all focus on the same message. They design to achieve a specific commercial purpose while also leading to conversions. Creating brand awareness for a new product or service, increasing sales for a certain product. Or service, and generating leads by encouraging potential customers to sign up for an email list, subscription. Or other free offers are some of the business goals that ad campaigns might target. It is critical to understand that advertising campaigns entail more than simply crafting an eye-catching ad and placing it on a search engine results page. Ad campaigns must be well-researched and structured for the best outcomes, with a clear, linear plan for marketers to follow.