A large part of SEO in lead generation is having meaningful conversations with prospective customers. This can be done in several different ways. Search Engine Optimization (SEO) and lead generation are marketing terms that overlap, but are very different. It must be difficult, as a business owner to figure out where to put your focus. Both are important from our viewpoint. But the relationship between the two and how your company matters are not always as clear as the nose on one’s face. Before we explore how these two can complement each other, let’s take a look at what they actually mean.