Why is social proof important to your business? Imagine yourself in a place where everyone knows you instantly. Where no one knows who you are, but in just few seconds everyone will be talking about you and praising you for your work or skills. This is happening all day long on the Internet. It is easy to understand how it works and which tools you can use. We are going to talk about the main benefit, which should make sense to every retailer - social media marketing or SMM as some people call it. The point is that social media has been quickly becoming a key part of web marketing strategies. Let's face the facts: Most people spend hours online each day, checking out new posts on their favorite social media networks like Facebook, Twitter, Instagram, and many others. As you can see, it's quite difficult to cope without social media when trying to build a successful business these days. Social proof is a key aspect of social media marketing. This phrase will be familiar to you. So, why does social proof work so well. Recent research shows that people trust products and statements that have been trusted by others up to 80%. You can instantly gain their trust by sharing your post on Facebook and they will soon like it or share it. Social proof is also a type of advertisement. However, it's much more effective than traditional forms because people are naturally attracted to social media where all the information comes from other people they know. You need social proof to help your business grow online. Let's examine some examples that demonstrate how social proof works.